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My names Sienna, im 31 and I'm the owner of Magic Mama Emporium
Ive been hunting and collecting for as long as i can remember. Some of my first memories are of me hoisted over my mums hip while she sifted through the dusty rows of antique stores & opshops looking for gold - her entire home and wardrobe are like a museum.
Every year we would travel from Queensland to Victoria through the dusty, hot inland roads, sometimes our only solstice on a 40 degree day was to stop in the closest little town & look through the local secondhand store - they are some of my favorite memories; but it wasn't all fun & games. Everything from our school uniforms to our kitchen cutlery was secondhand. Shopping like that out of necessity from such a young age made me look at clothes & style & 'things' in such a different way.
Those early memories sparked a lifelong love for vintage. As time went on, my own collection grew and I began studying fashion design & technology in Melbourne. After completing my certificate I did work placement with Jason Gretch (a haute couture designer in Melbourne) & was the head costume designer for an independent play at the Melbourne French Theatre. I loved & was so grateful for those opportunities but eventually i realised what I really wanted was to work for myself so 9 years ago I took the leap and started selling vintage clothes from my front stoop in Geelong; I have always loved collecting for myself but I was getting to a point where I needed to start moving things on that no longer suited me - I needed to make space in my home & in my brain.
With genuine vintage getting harder & harder to find it seemed only natural to start sewing the clothes that were getting rarer to source - not only would they be EXACTLY what I was looking for but it also meant they would be 1 of a kind.
My little business has travelled with me through 3 states, countless spare rooms & 1 tent. It was humble beginnings, but my roots are a LITTLE more solid now.
My studio is currently based in a little shed in Ipswich, QLD. All of your clothes are designed, sewn, sorted, printed, repaired & washed from the 4 walls of my little house.
My collection of vintage has been hand picked and curated over time from a mixture of private stockists in Australia, markets, antique & vintage stores & second hand stores; I also have several badass women that I am forever grateful too for sharing their time, stories & incredible vintage collections with me. Many pieces come from my own wardrobe but are ready for a new home, and others have been passed on to me by family & friends.
I'm inspired by so many things i love - art, music, old movies (love a B grade slasher), dusty photo albums, old magazines that have been long forgotten, the open road, dingy motels left in time, old cars, wabi sabi, good food with even better company, the stories you hear around a campfire at 2 in the morning, The sunsets in Tungamah in the summer, the decrepit and the abandoned and of course damn good vintage - you know, the good stuff;
So thanks for taking a minute to get to know a little about me and the roots from where Magic Mama stems - I hope you can find something that you love.
Sienna
xx
Ive been hunting and collecting for as long as i can remember. Some of my first memories are of me hoisted over my mums hip while she sifted through the dusty rows of antique stores & opshops looking for gold - her entire home and wardrobe are like a museum.
Every year we would travel from Queensland to Victoria through the dusty, hot inland roads, sometimes our only solstice on a 40 degree day was to stop in the closest little town & look through the local secondhand store - they are some of my favorite memories; but it wasn't all fun & games. Everything from our school uniforms to our kitchen cutlery was secondhand. Shopping like that out of necessity from such a young age made me look at clothes & style & 'things' in such a different way.
Those early memories sparked a lifelong love for vintage. As time went on, my own collection grew and I began studying fashion design & technology in Melbourne. After completing my certificate I did work placement with Jason Gretch (a haute couture designer in Melbourne) & was the head costume designer for an independent play at the Melbourne French Theatre. I loved & was so grateful for those opportunities but eventually i realised what I really wanted was to work for myself so 9 years ago I took the leap and started selling vintage clothes from my front stoop in Geelong; I have always loved collecting for myself but I was getting to a point where I needed to start moving things on that no longer suited me - I needed to make space in my home & in my brain.
With genuine vintage getting harder & harder to find it seemed only natural to start sewing the clothes that were getting rarer to source - not only would they be EXACTLY what I was looking for but it also meant they would be 1 of a kind.
My little business has travelled with me through 3 states, countless spare rooms & 1 tent. It was humble beginnings, but my roots are a LITTLE more solid now.
My studio is currently based in a little shed in Ipswich, QLD. All of your clothes are designed, sewn, sorted, printed, repaired & washed from the 4 walls of my little house.
My collection of vintage has been hand picked and curated over time from a mixture of private stockists in Australia, markets, antique & vintage stores & second hand stores; I also have several badass women that I am forever grateful too for sharing their time, stories & incredible vintage collections with me. Many pieces come from my own wardrobe but are ready for a new home, and others have been passed on to me by family & friends.
I'm inspired by so many things i love - art, music, old movies (love a B grade slasher), dusty photo albums, old magazines that have been long forgotten, the open road, dingy motels left in time, old cars, wabi sabi, good food with even better company, the stories you hear around a campfire at 2 in the morning, The sunsets in Tungamah in the summer, the decrepit and the abandoned and of course damn good vintage - you know, the good stuff;
So thanks for taking a minute to get to know a little about me and the roots from where Magic Mama stems - I hope you can find something that you love.
Sienna
xx